biography


Natalie is a creative director and strategist with an HND (Higher National Diploma) in 2D/3D Design Communication from Brighton University. She began her career in Graphic Design & Branding, later transitioning into Visual Merchandising and Retail Design for brands like Gap, Selfridges, and Cath Kidston.

In 2015, she moved to Dubai, where she worked with Chalhoub Group as a Creative Manager, delivering 360 campaigns and researching global trends. Today working independently, Natalie collaborates with brands such as Cartier, ASICS, Montblanc, Birkenstock and Audi, focusing on fashion shoots, popups, events, and creative strategy.

Her work merges artistic direction with strategic insights, producing innovative, on-brand creative solutions.