biography
Natalie is a multidisciplinary creative director who brings stories to life through concept, space, and style. With roots in branding and strategy, her approach is both imaginative and intentional, translating brand values into experiences that feel bold, elevated, and culturally on point.
Now based in Dubai, she collaborates with global names including Cartier, ASICS, Montblanc, Birkenstock, and Elie Saab, working across fashion shoots, immersive pop-ups, retail design, and campaign development. She’s particularly focused on building and directing 360° campaigns that seamlessly merge the digital and physical, creating unified, multi-sensory brand moments.
Whether reimagining a luxury space or shaping a new narrative, Natalie blends artistic direction with deep brand understanding, crafting ideas that don’t just look good, but feel right.