biography
Juanjo began his creative journey as an actor, training in Barcelona and Madrid before expanding his horizons into film. After studying Film Production at The New School in New York and gaining experience in various industry roles, he discovered his passion for fashion video direction upon returning to Spain. His work spans editorial advertising, music videos, and documentaries. He has collaborated with renowned brands such as Delpozo, Loewe, Massimo Dutti, Pedro del Hierro, and Vogue Italia, among others, establishing himself as a versatile and in-demand filmmaker in the fashion world.